Analyses
Strategy development
Goals and measures

Analyses
Environment analysis
Market study
Market structure analysis
Market segments, market potential 
Trends and developments

Competitor analysis
Factors of success

Customer analysis
Customer structure
Customer contacts
Customer satisfaction

Strategy development
Positioning 
Market screenings
Strength/weakness profile

Goals and measures
Marketing budget 
Product plan 
Distribution plan
Activities 
Sales promotion 
Service quality  
Marketing plan
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